Online gambling firm Entain, partner of Las Vegas-based MGM, plans to launch a new “global innovation hub” called Ennovate to explore new technologies, including the metaverse.
It will invest £100 million into the hub, according to a press release.
“We want to lead the way with new, exciting products and experiences for customers and use our cutting-edge technology to pioneer innovations in sport, gaming and interactive entertainment for the metaverse,” said Jette Nygaard-Andersen, Chief Executive of Entain.
“We also want to use our position as a global technology leader to help drive innovation more widely. Working with partners around the globe, Ennovate will demonstrate how Entain’s industry-leading technology can both revolutionise experiences for consumers and deliver real benefits to society,” she added.
The first hub will open in London.
“Our goal is to bring the most exciting experiences in immersive sport, gaming and interactive entertainment to life as the metaverse takes shape,” said Sandeep Tiku, Chief Operating Officer at Entain leading its work on disruptive innovation.”
Also in the announcement was news that PartyPoker was launching an NFT. Partypoker’s NFTs will showcase “some of the most iconic video moments and tournament hands in the history” of partypoker and partypoker LIVE.